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September 1st Poker news ... Poker Room Now at pokerroomnow.com

WILL HILL AUSTRALIAN SPORTINGBET BUSINESS TO REBRAND
2015-02-23

William Hill will officially rebrand its Sportingbet.com.au operation as William Hill in the Australian market this week followed by Centrebet and TomWaterhouse in the near future.

Existing Sportingbet clients will be migrated to new local website William Hill.com.au.

This is the exciting first step towards merging three Australian betting brands into one highly regarded, international brand, said Tom Waterhouse, chief executive officer of William Hill Australia. Placing all of our assets behind one brand will allow us to provide our customers with the best possible wagering experience and more diverse betting opportunities.

William Hill has a rich history in betting on racing and sports, and the brand will enable us to leverage decades of global wagering expertise and understanding to help us establish the best possible product for punters in Australia.




SAUREZ AXING RUINS PADDY POWER PLOY
2014-07-07

The suspension of World Cup footballer Luis Saurez last week for biting another player has short circuited a cheeky plan by Paddy Power's marketers to steal a little FIFA limelight had Suarez gone on to the remaining matches.
The Sunday Independent newspaper reports that arrangements were in train to pay Suarez a million Euros to wear a suitably branded gum shield which would be flashed when he smiled at appropriate moments during the knockout stages - especially when the cameras were focused on team line-ups for the national anthems.
The newspaper reports that Suarez's unfortunate record of using his teeth in games prompted the betting company's plan, which had been in development for a while.
A Paddy Power spokesman told the newspaper: Last summer we had several exchanges with Joel Barras Garcia from Pere Guardiolas management company. The discussions were around sponsoring Luis Suarezs gum shield for his return match to the Premier League following his last biting ban [on Chelsea defender Branislav Ivanovic]. Negotiations broke down over cost but in theory, he was up for it.
We reconnected with Garcia immediately after his latest World Cup biting incident and in principle we had a deal in place whereby Suarez would reveal a Paddy Power branded mouth guard during the national anthems before the Uruguay v Colombia match.
FIFA guards its advertising privileges fiercely, and there would undoubtedly have been a furore, but the gambling group appeared prepared to take that risk for a considerable reward.


RUSSIAN POKER ACE TAKES DOWN BARCELONA SUPER HIGH ROLLER
2013-09-02

Russian poker pro Vitaly Lunkin is celebrating his weekend victory in the Euro 50,000 buy-in European Poker Tour Super High Roller, in which he took home Euro 771,300 in prize money in a great start to the tenth edition of the popular Pokerstars series.
51 top players entered for the Super High Roller, which provided railbirds with an exciting display of talented and action-packed spectator entertainment in Barcelona over the weekend.
Final table seats and pay-outs were achieved by Lunkin and Erik Seidel, Steve ODwyer, Mike McDonald, David Benefield, Ole Schemion and Fabian Quoss - an international gathering of highly respected players.
When the heads up phase of play was reached it was Eric Seidel holding a small chip advantage as he faced Lunkin, but there was little in it as the duo battled to and fro and the hours passed.
Then Lunkin managed to pull ahead, forcing Seidel to up his game in closing the gap. It was all in vain however, as Lunkin scored a major double up that put him beyond contention and delivered the first prize of Euro 771,300, bringing his career earnings to well over $5 million.
Nevertheless, Seidel added Euro 557,100 as his second placing reward, boosting his career earnings to over $18 million.



PAF ADDS ANOTHER ONLINE POKER ROOM
2013-05-31

The Alands online gambling operator PAF (Penningautomatfrening) has announced the opening of its third online poker room, this one on the Microgaming Poker Network.

Branded "Heart" the new offering joins "Diamond" on the International Poker Network and "Spade" on Amaya Gaming's Ongame Network.



2015 Kentucky Derby Odds
2015-04-15

Kentucky Derby week is one of the most thrilling times of the year. This race is known as "The Most Exciting Two Minutes in Sports" for its approximate time length.



Check 2015 KY Derby Schedule May 1 and 24 at Sportsbook.com



Odds to Win 2015 Kentucky Derby


March Madness Bracket
2015-02-15

$100K MARCH MADNESS BRACKET CONTEST

The biggest March Madness contest just got bigger.This year Sportsbook.ag is splitting a guaranteed $100,000 in cash among our Top 5 March Madness Bracket contestants. Plus awarding a combined $5,000 in Free Bets to 1,000 other members.Play for a whopping $75,000 first-place prize when you buy your first entry for just $15. Additional entries costs little as $5 and buying multiple brackets gives you the chance to take home the entire $100K prize pot.

Here’s a breakdown of the prizes:
1st Place $75,000
2nd Place $12,500
3rd Place $7,500
4th Place $3,500
5th Place $1,500
6th to 1,005th $5 Free Bet


Visit Sportsbook.ag for an early buy-in and to make your picks