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May 16th Poker news ... Poker Room Now at pokerroomnow.com
WILL HILL AUSTRALIAN SPORTINGBET BUSINESS TO REBRAND
SAUREZ AXING RUINS PADDY POWER PLOY
The suspension of World Cup NFL Betting Lines footballer Luis Saurez last week for biting another player has short circuited a cheeky plan by Paddy Power's marketers to steal a little FIFA limelight had Suarez gone on to the remaining matches.
The Sunday Independent newspaper reports that arrangements were in train to pay Suarez a million Euros to wear a suitably branded gum shield which would be flashed when he smiled at appropriate moments during the knockout stages - especially when the cameras were focused on team line-ups for the national anthems.
The newspaper reports that Suarez's unfortunate record of using his teeth in games prompted the betting company's plan, which had been in development for a while.
A Paddy Power spokesman told the newspaper: Last summer we had several exchanges with Joel Barras Garcia from Pere Guardiolas management company. The discussions were around sponsoring Luis Suarezs gum shield for his return match to the Premier League following his last biting ban [on Chelsea defender Branislav Ivanovic]. Negotiations broke down over cost but in theory, he was up for it.
We reconnected with Garcia immediately after his latest World Cup biting incident and in principle we had a deal in place whereby Suarez would reveal a Paddy Power branded mouth guard during the national anthems before the Uruguay v Colombia match.
FIFA guards its advertising privileges fiercely, and there would undoubtedly have been a furore, but the gambling group appeared prepared to take that risk for a considerable reward.
AMAYA GAMING SIGNS UP COGETECH FOR ONLINE POKER
Montreal-based online gambling group Amaya Gaming has signed a deal to supply Italian betting and gaming provider Cogetech SpA with the poker platform from its Ongame Network Limited subsidiary.
The deal follows a similar agreement with Aristocrat Technologies recently (see previous InfoPowa report).
Cogetech, itself a subsidiary of the SNAI group, will use the Ongame platform to power a new poker offering at the IziPoker.it domain.
The signing of Cogetech is an important achievement for us in a key market, said David Baazov, Maya's chief executive. It is a leading and respected brand in the Italian gaming market covering both business-to-business and business-to-consumer verticals. Amaya Gaming will be able to support it across the board and we look forward to working together.
The deal was agreed in partnership with Italian distributor Active Games while the new poker offering from IziPoker.it went live on Saturday alongside the sites existing sports betting, skill, bingo and casino offerings.
Amaya Gaming is a perfect partner for us in the Italian market with outstanding products for both poker and casino,' said Fabio Schiavolin, Cogetech's CEO..
Ongame Network poker is built on a modern platform that enables both stability and new innovative features and Ongame Network is the only provider with full mobile support including both Android and iOS compatibility.
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